Posts Tagged: Start-Up Issues

Nuts and Bolts of Registering Your Brewery Name

We have previously covered the process for developing your brewery/distillery/winery’s name, including the essential step of clearance. Once you have found and cleared the perfect name, the next step is to protect it. The best way to protect your name is by registering it as a trademark with the United States Patent and Trademark Office (USPTO).

The first step in the registration process is determining what type of mark you are going to register. There are two broad types of marks: standard character marks or stylized marks. A standard character mark protects the word or words you are using, without reference to the font, size, color, shape, etc. of the characters. In contrast, a stylized mark is designed to protect more specialized marks, such as an artistic logo or stylized fonts, shapes, colors. A standard mark provides protection for your name, preventing others from using the words you have registered no matter how they attempt to dress or stylize them. If you have developed a company name and an associated logo, often times it makes sense to register both the words (as a standard character mark) and the logo itself as a stylized mark. (more…)

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Selecting Your Company’s Name

Like anyone who has ever been a child1, I always wanted to have a cool nickname. Unfortunately, according to the unwritten rules of coolness, you can never give yourself a nickname. Luckily those interested in starting an alcoholic beverage business of your own, one of the key steps in starting a brewery, distillery, or winery is coming up with a name for your business.

The right name can bring in customers, set yourself off from your competition, and generally bring happiness and success to you and your business. Choosing the wrong name can spell disaster. Your name needs to be original, which sounds simple enough, but with over 4,000 breweries, 800 distilleries, and over 8,000 wineries in the United States at the end of 2015, with more joining every day, originality is harder than it seems. (more…)

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