Posts Tagged: Labeling

Labels – It’s Not just the TTB that’s watching

As purveyors of beverages containing alcohol, most craft brewers, distillers and wineries are aware of the Alcohol and Tobacco Tax And Trade Bureau (“TTB”) rules for labels, and the sometimes onerous task involved in getting those labels approved.  To avoid extra expenses and delays, those who are not aware of the TTB requirements need to quickly get up to speed on those rules or engage counsel who can guide you through the process.  We cannot overstate the importance of following TTB rules, and making sure every label change conforms with the rules, including new approvals where necessary.  The TTB takes the rules very seriously.  So seriously that it annually conducts a random compliance investigation and publicly publishes the results of that investigation. (more…)

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Deceptive Marketing Lawsuits Against Alcoholic Beverage Industry on the Rise

The number of lawsuits against alcoholic beverage manufacturers for alleged deceptive marketing grew again this past December, with both Guinness and Foster’s Beer facing new lawsuits in federal court. In Massachusetts, a consumer filed suit against Guinness alleging that the company improperly advertised that “all Extra Stout sold in North America is brewed in Ireland at historic St. James’ Gate Brewery in Dublin.”

In New York, a consumer filed a suit alleging that Foster’s marketing implied that the beer was brewed in Australia, based on its advertisements that featured actors with Australian accents and its slogans “Foster’s, Australian for Beer” and “How to Speak Australian.” Foster’s moved its brewing operations to Fort Worth, Texas in 2011, and a “misled” consumer is seeking compensation from Foster’s. (more…)

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