Posts Tagged: Labeling

No New COLA Required to Add Brewers Association’s Independent Craft Brewer Seal to Labels

The Brewers Association continues to streamline the process for eligible brewers to adopt the new independent craft brewers seal. Obtaining a license to use the new seal is relatively straightforward and only requires (1) a valid Tax and Trade Bureau (TTB) Brewer’s Notice, (2) confirmation that your brewery falls within the Brewers Association’s “craft brewer” definition, and (3) agreement to and compliance with certain licensing terms. More information about the new independent craft brewer seal can be found in our previous blog post, “In the Beer Aisle: Independent Craft Brewers to Stand Out from the Rest of the Pack(s).” (more…)

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In the Beer Aisle: Independent Craft Brewers to Stand Out from the Rest of the Pack(s)

The Brewers Association (BA) recently launched a seal to certify that a craft brewer is independent.  This seal is, at least in part, in response to the global beer monoliths buying up formerly independent craft brewers as the large brewers’ share of the market started to shrink.  With more macro producers claiming independent micro and craft beer status via acquisitions, the time is ripe to clarify for consumers whether the beer they are buying is truly from a small, independent, craft brewery. (more…)

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Labels – It’s Not just the TTB that’s watching

As purveyors of beverages containing alcohol, most craft brewers, distillers and wineries are aware of the Alcohol and Tobacco Tax And Trade Bureau (“TTB”) rules for labels, and the sometimes onerous task involved in getting those labels approved.  To avoid extra expenses and delays, those who are not aware of the TTB requirements need to quickly get up to speed on those rules or engage counsel who can guide you through the process.  We cannot overstate the importance of following TTB rules, and making sure every label change conforms with the rules, including new approvals where necessary.  The TTB takes the rules very seriously.  So seriously that it annually conducts a random compliance investigation and publicly publishes the results of that investigation. (more…)

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Deceptive Marketing Lawsuits Against Alcoholic Beverage Industry on the Rise

The number of lawsuits against alcoholic beverage manufacturers for alleged deceptive marketing grew again this past December, with both Guinness and Foster’s Beer facing new lawsuits in federal court. In Massachusetts, a consumer filed suit against Guinness alleging that the company improperly advertised that “all Extra Stout sold in North America is brewed in Ireland at historic St. James’ Gate Brewery in Dublin.”

In New York, a consumer filed a suit alleging that Foster’s marketing implied that the beer was brewed in Australia, based on its advertisements that featured actors with Australian accents and its slogans “Foster’s, Australian for Beer” and “How to Speak Australian.” Foster’s moved its brewing operations to Fort Worth, Texas in 2011, and a “misled” consumer is seeking compensation from Foster’s. (more…)

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