A Guy Unexpectedly Walks into a TSA Bag Inspection: Don’t Let TSA Snag your Swag and Other Promotions Gone Awry
With the increasing popularity of beer tourism and the statistics on brand loyalty (or lack thereof) among craft beer lovers, breweries may be looking for ways to promote their brand and keep their brewery’s name on the lips of consumers. Some have started loyalty programs, while others find alternate fun and distinctive ways to promote their brand. We continue to be amazed by and applaud the craft brew community’s innovative approach to growth and marketing. We encourage you to keep the craft beer community unique, creative and fun. But, sometimes promotions go wrong in unexpected ways that at best are embarrassing, and at worst run afoul of the law.
So let’s start with a recent mistake that led to the risk management guy (your author) getting stopped by TSA on his way home from speaking on that very topic at a national conference. I assume that most of this conference’s attendees flew there. I would also guess that many who flew opted not to check a bag. Those two simple facts were overlooked by at least one conference exhibitor whose good intentions in handing out carabiner key chains and pens went awry. (more…)