Posts Tagged: Deceptive Marketing

Deceptive Marketing Lawsuits Against Alcoholic Beverage Industry on the Rise

The number of lawsuits against alcoholic beverage manufacturers for alleged deceptive marketing grew again this past December, with both Guinness and Foster’s Beer facing new lawsuits in federal court. In Massachusetts, a consumer filed suit against Guinness alleging that the company improperly advertised that “all Extra Stout sold in North America is brewed in Ireland at historic St. James’ Gate Brewery in Dublin.”

In New York, a consumer filed a suit alleging that Foster’s marketing implied that the beer was brewed in Australia, based on its advertisements that featured actors with Australian accents and its slogans “Foster’s, Australian for Beer” and “How to Speak Australian.” Foster’s moved its brewing operations to Fort Worth, Texas in 2011, and a “misled” consumer is seeking compensation from Foster’s. (more…)

Please follow and like us: