The Brewers Association (BA) recently launched a seal to certify that a craft brewer is independent. This seal is, at least in part, in response to the global beer monoliths buying up formerly independent craft brewers as the large brewers’ share of the market started to shrink. With more macro producers claiming independent micro and craft beer status via acquisitions, the time is ripe to clarify for consumers whether the beer they are buying is truly from a small, independent, craft brewery. (more…)
Posts Tagged: Brewery
In this episode of Verrill Voices: What’s Brewing in Real Estate, Spencer Thibodeau interviews Bob Gaudreau of Hardypond Construction, about one of the construction company’s recent, and unique, projects. The discussion takes place over a flight at Allagash Brewing Company and focuses on the renovation and repurposing of a neighborhood church into a multi-unit residential building. Learn more about the challenges Bob and his team faced throughout the process, and how they overcame them to showcase the building’s features, while creating a practical residential space. Listen to the podcast here or subscribe to Verrill Voices on iTunes. Photos from the recording can be found on Verrill Dana’s Facebook page. (more…)
On June 24, the people of Reykjavik, Iceland will get a taste of Maine in their hometown – 78 taps of beer to be exact. After years of planning and a great deal of collaboration between the Maine Brewers Guild and various brewers and industry partners throughout the state, the Maine Beer Box, a traveling international beer festival, was born. The 40-foot refrigerated shipping container features 78 taps from more than 50 Maine breweries. After completing the nine-day maiden voyage to Iceland, the beer will be served to more than 1,000 people at the BjórFestival. (more…)
On June 8, Verrill Dana attorney, Tawny Alvarez, will participate in a panel discussion entitled, “Brewing Up a Small Business: Legal Issues Affecting Maine’s Craft Breweries,” hosted by the Cumberland Bar Association at Preti Flaherty in Portland, Maine. Joining Tawny are Perkins Thompson attorney Christopher Dargie and Maine Beer Company founder Dan Kleban. The Maine Beer Company has grown from a one-barrel operation in 2009 to a nationally recognized brewery now in the process of its second major expansion in four years. (more…)
Brewers Association Marketing and Advertising Code Update: A beer by any other name doth taste as hoppy
Coming up with the recipe for your new brew is only half the battle, you also have to come up with a creative name and label. While we’ve discussed protecting your brand through trademarks in previous posts, brewers should also be aware of the revised Brewers Association Marketing and Advertising Code. In an article for Craft Brewing Business, attorney Jonathan Dunitz discusses recent amendments to the Code that aim to avoid the use of potentially offensive names and labels and advance the Association’s goal of increasing diversity in the craft beer industry. While the Code’s limitations on offensive content are new, the issue dates back much further with varying viewpoints on the issue. (more…)
In this episode of Verrill Voices: What’s Brewing in Real Estate Development, Spencer Thibodeau interviews Chris Thompson, one of the real estate developers involved in the Thompson’s Point development in Portland, Maine. Spencer and Chris discuss the history of the ongoing Thompson’s Point development project and what may lie ahead while enjoying a delicious glass of “The Substance Ale” at Bissell Brothers Taproom, one of the flagship tenants at Thompson’s Point. (more…)
In a presentation for The Risk Management Association Young Professionals Group, Austin Street Brewery Owner Will Fisher; GHM Insurance Agency’s James Sanborn; TD Bank Relationship Manager Shauna Miller; and Verrill Dana Attorney Tawny Alvarez, gathered at Austin Street Brewery on its 3rd Anniversary to provide an overview of the craft brewing industry. Some key takeaways for approaching risk management as a brewery owner are outlined below. (more…)
With the craft beer industry continuing to gain momentum, it becomes increasingly more difficult to come up with creative and unique beer and brewery names, as well as to ensure your recipes, people and logos remain your own.
In an article for Craft Brewing Business, Verrill Dana attorney Kelly Donahue, cautions breweries to beware of beer names that reference famous trademarks. As nearly 5,400 trademark applications containing the term “beer” were filed with the U.S. Patent & Trademark Office in 2016, up more than 23% from the previous year, brand owners are looking to protect their valuable trademarks. In the article, Kelly discusses oppositions involving breweries and famous trademarks, such as “Malterial Girl” and “Golden Ticket.”
In another article for the premier issue of CraftBrand & Marketing magazine, Verrill Dana attorney Tawny Alvarez takes the concept of protecting your brand a step further in that your people are a vital component to your brand. (more…)
As brewers and residents of Maine, whose state animal after all is a moose, this recent Bangor Daily News article about a large Canadian corporation chasing U.S. brewers with a trademark for “moose” is cause for concern. I know from my dealings with Maine brewers that potential disputes over product names are usually resolved peacefully and respectfully, but keep in mind that there are other, larger companies beyond our borders who don’t necessarily take the same approach. (more…)
“I’m gonna tell you a story/I’m gonna tell you about my town/I’m gonna tell you a big fat story, baby/Aw, it’s all about my town/Yeah, down by the river/Down by the banks of the river Charles/…Well, I love that dirty water/Oh, Boston, you’re my home/
The Standells, with those iconic lines, made their way into the vibrant fabric that is Boston, not to mention into the Rock and Roll Hall of Fame’s “500 Songs that Shaped Rock and Roll”. On October 1, some intrepid Boston area brewers are hoping to own their own little slice of history, by claiming the title to “Brew the Charles”, a featured event at the HUBweek closing party. HUBweek describes itself as a “creative festival that celebrates innovation at the intersection of art, science and technology”. (https://hubweek.org/#about-hubweek) As part of this year’s HUBweek, a Newton, Massachusetts-based water technology company, Desalitech challenged area breweries to make a craft beer, using water from the Charles that had been run through its treatment and purification system. Boston Beer Company, Cape Ann Brewing Company, Castle Island Brewing Co., Harpoon Brewery, Idle Hands Craft Ales and Ipswich Ale Brewery all took the challenge, and each will be presenting their craft beer to a thirsty audience at the HUBweek closing event. Twenty percent of the funds raised will go to the local charity aimed at opening a swimming area on the Charles, the Charles River Conservancy’s “Swim the Charles” program. So, if you happen to be in Boston on October 1st, you can do good while feeling good, and it just doesn’t get any better than that.
Brewing is a serious business, and the members of the Verrill Dana Breweries, Distilleries & Wineries Group are here to help your business navigate the rules and regulations of craft brewing. For more information, or to request assistance, contact a member of the Verrill Dana team.