February 9, 2016 11:57 am
We have previously covered the process for developing your brewery/distillery/winery’s name, including the essential step of clearance. Once you have found and cleared the perfect name, the next step is to protect it. The best way to protect your name is by registering it as a trademark with the United States Patent and Trademark Office (USPTO).
The first step in the registration process is determining what type of mark you are going to register. There are two broad types of marks: standard character marks or stylized marks. A standard character mark protects the word or words you are using, without reference to the font, size, color, shape, etc. of the characters. In contrast, a stylized mark is designed to protect more specialized marks, such as an artistic logo or stylized fonts, shapes, colors. A standard mark provides protection for your name, preventing others from using the words you have registered no matter how they attempt to dress or stylize them. If you have developed a company name and an associated logo, often times it makes sense to register both the words (as a standard character mark) and the logo itself as a stylized mark. (more…)
February 9, 2016 11:49 am
Now that’s what we’re talkin bout.
Reversing one of the worst decisions of all time, officials in beer Mecca Portland, Maine, (known principally as the home to this humble blog), will now allow breweries located in the City’s industrial zones to sell prepackaged food at their tasting rooms. Appears, however, that this victory for snack enthusiasts will come with a price – literally. In conjunction with permitting food sales, the City looks set to create a new license for breweries, distilleries and wineries, which will cost them an additional $500.
Stories here and here.
February 9, 2016 11:39 am
More news about Maine companies in the beer/wine/distilleries space: North Star Brands, LLC of Portland, which includes Stroudwater Spirits (maker of small-batch bourbon, whiskey, vodka and gin), recently filed with the SEC to raise $750,000 in an equity offering. The offering hasn’t gone on sale yet, however when it does, the minimum investment will cost you a cool $25,000.
Along with Bissell Brothers and Cellardoor Winery, Stroudwater Spirits has also recently announced plans to lease space at the Thompson’s Point development in Portland.
January 21, 2016 10:34 am
Great story involving small business and beer in Maine: Lisbon Falls-based Blue Ox Malthouse is having an open house on Friday, January 22nd to celebrate their launch and to thank the businesses that have helped make it possible.
More details available here, however, the Reader’s Digest is that Blue Ox’s new malthouse occupies 7,500 square feet and uses traditional methods to process raw grain into malt, a key ingredient in craft beer recipes. The malthouse has the capacity to produce more than 500,000 pounds annually, placing it in the top 10 largest facilities of its kind in North America and nearly doubles Maine and New England craft brewers’ access to locally sourced and produced malts.
Nice job, Blue Ox and thanks for helping prove once again how wicked smaht Ben Franklin was.
January 21, 2016 10:27 am
Interesting intersection between the worlds of beer and labor law as Teamsters General President James P. Hoffa sent a letter to executives at SABMiller, Molson Coors and MillerCoors, urging them not to close the MillerCoors brewery in Eden, North Carolina.
You can read the letter here, however, Hoffa essentially called MillerCoors out on its economic justifications for closing the brewery and claimed that the real reasons for doing so were to cut capacity and raise prices in the U.S. and “to avoid regulatory scrutiny during the federal government’s antitrust review of the Anheuser-Busch InBev (ABI) and SABMiller (SAB) merger, and the related sale of SAB’s stake in the MillerCoors joint venture to Molson Coors.”
No response from the brewers to Hoffa’s letter as of yet. And no truth to the rumor that this post was an excuse to spend 8:51 of my life watching this on YouTube.
January 20, 2016 9:37 am
Like anyone who has ever been a child1, I always wanted to have a cool nickname. Unfortunately, according to the unwritten rules of coolness, you can never give yourself a nickname. Luckily those interested in starting an alcoholic beverage business of your own, one of the key steps in starting a brewery, distillery, or winery is coming up with a name for your business.
The right name can bring in customers, set yourself off from your competition, and generally bring happiness and success to you and your business. Choosing the wrong name can spell disaster. Your name needs to be original, which sounds simple enough, but with over 4,000 breweries, 800 distilleries, and over 8,000 wineries in the United States at the end of 2015, with more joining every day, originality is harder than it seems. (more…)
January 14, 2016 11:26 am
Good news! The TTB has expanded the universe of ingredients added to malt beverages that no longer require a brewer to file a Formula Approval before obtaining a COLA. As anyone who has tried to add some creative ingredients (or, in reality, pretty much anything that wasn’t hops) to a malt beverage during the past decade will know, getting that product to market required going through the TTB’s burdensome Formula Approval requirement. The Formula Approval requirement added significant time to the overall label approval process. Furthermore, failure of a brewer to obtain a Formula Approval prior to filing for a COLA was the most common reason for rejecting a brewer’s COLA application. As brewers began to experiment more with the world of ingredients that can make great beer, the issue came to a head. (more…)
January 8, 2016 4:51 pm
The Bangor Daily News reports that Maine’s largest city, Portland, has just been recognized by the SmartAsset website as the top city in the United States for beer drinkers. http://hashtagmaine.bangordailynews.com/2015/12/28/reddit/portland-ranks-as-the-best-city-in-the-country-for-beer-drinkers-according-to-this-website/
And congratulations to the honorees of the “Maine’s Favorite Beers Poll”conducted by Beer This Week (TM symbol)
And all this is happening in and around the hometown of one Neal Dow, who must be rolling in his grave. Neal Dow was the Portland Mayor who in 1851 authored the Maine Law “An act for the suppression of drinking-houses and tippling shops” which served as the model for Prohibition statutes across the United States.
January 7, 2016 2:53 pm
Listen up booze enthusiasts1: Maine is adjusting how it determines its cut of liquor sales, which will result in price changes on February 1 for a number of products.
A story by Darren Fishell of the Bangor Daily News contains the lowdown, along with some pretty cool charts. A couple of interesting takeaways:
- The price of Allen’s Coffee Brandy, perennially Maine’s most popular liquor won’t change – except for the 375-milliliter size, which will increase by $.50;
- The largest percentage decrease in price will come for Five O’clock Vodka’s 375-milliliter bottle. The shelf price for this item (unofficial motto: “The Vodka to Have When You’re Having More Than Four”) will drop 25% (from $6 to $4.49); and
- The new pricing system sets a standard markup for spirits across a certain category and is designed to ensure predictability and a better deal for Mainers. Additionally, it’s designed to help the State compete with our hated neighbors in New Hampshire, whose lack of a sales tax allows them to play Lucy to Maine’s Charlie Brown and draws an estimated $30 million to $40 million away from Maine in revenue each year.
Check out the article for more detail on the changes.
December 28, 2015 3:16 pm
The number of lawsuits against alcoholic beverage manufacturers for alleged deceptive marketing grew again this past December, with both Guinness and Foster’s Beer facing new lawsuits in federal court. In Massachusetts, a consumer filed suit against Guinness alleging that the company improperly advertised that “all Extra Stout sold in North America is brewed in Ireland at historic St. James’ Gate Brewery in Dublin.”
In New York, a consumer filed a suit alleging that Foster’s marketing implied that the beer was brewed in Australia, based on its advertisements that featured actors with Australian accents and its slogans “Foster’s, Australian for Beer” and “How to Speak Australian.” Foster’s moved its brewing operations to Fort Worth, Texas in 2011, and a “misled” consumer is seeking compensation from Foster’s. (more…)