On June 24, the people of Reykjavik, Iceland will get a taste of Maine in their hometown – 78 taps of beer to be exact. After years of planning and a great deal of collaboration between the Maine Brewers Guild and various brewers and industry partners throughout the state, the Maine Beer Box, a traveling international beer festival, was born. The 40-foot refrigerated shipping container features 78 taps from more than 50 Maine breweries. After completing the nine-day maiden voyage to Iceland, the beer will be served to more than 1,000 people at the BjórFestival. (more…)
Posts by: beveragelaw
On June 8, Verrill Dana attorney, Tawny Alvarez, will participate in a panel discussion entitled, “Brewing Up a Small Business: Legal Issues Affecting Maine’s Craft Breweries,” hosted by the Cumberland Bar Association at Preti Flaherty in Portland, Maine. Joining Tawny are Perkins Thompson attorney Christopher Dargie and Maine Beer Company founder Dan Kleban. The Maine Beer Company has grown from a one-barrel operation in 2009 to a nationally recognized brewery now in the process of its second major expansion in four years. (more…)
Brewers Association Marketing and Advertising Code Update: A beer by any other name doth taste as hoppy
Coming up with the recipe for your new brew is only half the battle, you also have to come up with a creative name and label. While we’ve discussed protecting your brand through trademarks in previous posts, brewers should also be aware of the revised Brewers Association Marketing and Advertising Code. In an article for Craft Brewing Business, attorney Jonathan Dunitz discusses recent amendments to the Code that aim to avoid the use of potentially offensive names and labels and advance the Association’s goal of increasing diversity in the craft beer industry. While the Code’s limitations on offensive content are new, the issue dates back much further with varying viewpoints on the issue. (more…)
In this episode of Verrill Voices: What’s Brewing in Real Estate Development, Spencer Thibodeau interviews Chris Thompson, one of the real estate developers involved in the Thompson’s Point development in Portland, Maine. Spencer and Chris discuss the history of the ongoing Thompson’s Point development project and what may lie ahead while enjoying a delicious glass of “The Substance Ale” at Bissell Brothers Taproom, one of the flagship tenants at Thompson’s Point. (more…)
In a presentation for The Risk Management Association Young Professionals Group, Austin Street Brewery Owner Will Fisher; GHM Insurance Agency’s James Sanborn; TD Bank Relationship Manager Shauna Miller; and Verrill Dana Attorney Tawny Alvarez, gathered at Austin Street Brewery on its 3rd Anniversary to provide an overview of the craft brewing industry. Some key takeaways for approaching risk management as a brewery owner are outlined below. (more…)
With the craft beer industry continuing to gain momentum, it becomes increasingly more difficult to come up with creative and unique beer and brewery names, as well as to ensure your recipes, people and logos remain your own.
In an article for Craft Brewing Business, Verrill Dana attorney Kelly Donahue, cautions breweries to beware of beer names that reference famous trademarks. As nearly 5,400 trademark applications containing the term “beer” were filed with the U.S. Patent & Trademark Office in 2016, up more than 23% from the previous year, brand owners are looking to protect their valuable trademarks. In the article, Kelly discusses oppositions involving breweries and famous trademarks, such as “Malterial Girl” and “Golden Ticket.”
In another article for the premier issue of CraftBrand & Marketing magazine, Verrill Dana attorney Tawny Alvarez takes the concept of protecting your brand a step further in that your people are a vital component to your brand. (more…)
Verrill Dana’s Breweries, Wineries & Distilleries Group is excited to sponsor this year’s Brew Talks New England, part of Brewbound’s traveling series of meetup events for professionals in the brewing industry, on October 24 at Jack’s Abby in Framingham, Massachusetts. The program will offer both educational and networking opportunities for both new and veteran brewers, distributors, retailers, investors and other professionals interested in the craft beer industry.
Learn more about the event and register here. Please note, 100% of ticket proceeds will be donated to a local charity selected by the host brewery.
We hope to see you there!